DStaal said:You do realize that would only vindicate the rumor, and people would say he's only saying that because he doesn't want anyone leaking the info on the product Apple's developing...
The first few times, yes. But when three years rolls by, and Steve has announced each time "I've been looking at the rumours sites. There's some great ideas being suggested that I can honestly say we're not working on. But I'd like to single out the iPhone, the tablet, and the Powerbook G5, as we've looked at these and I can honestly tell you that, right now, we see no point in making them. Maybe things will change next year, but as of now, I'd like you to know that our engineers are working on much more interesting, exciting, original hardware." then people are going to start to take it seriously.
Especially if he also comes up with things like "Oh, and while obviously we're going to do what we can to keep our hardware up to date, I can assure you we're not planning the rumoured 64 bit upgrades for the MacBook Pro in the next quarter."
As time goes by, people will recognize that he's not lying. And that'll make it much harder to make stuff up in order to sell page hits.
Of course, I'm fairly convinced the "iPhone" nonsense is probably partly being exploited by Apple at the moment. They didn't invent it, but I suspect it's being used to try to find leakers at the moment. Does anyone seriously think Steve Jobs is running around talking openly about a super-secret product?