This has been brought up in the past as "insignificant data", but no more than how many hours I stood for a minute. Luckily, the Fitbit app works with the Apple Watch through a loop-hole of sorts (app syncs with phone and phone syncs with Watch) and I can tell you that step competitions absolutely make me more active. I really wish they'd add a fourth ring. It might seem silly, but it really is a hassle to launch activity and scroll down to see my progress. I also think it's silly to pay $5 for an additional app using up a complication but I guess that's the only way to go about it. Does no think a fourth ring would be a great addition?