Why would I want to pay to be able to watch movies in the unlikely event that the internet is down? T
Actually, even with downloaded content, there is still a good chance that you will not be able to play DRM content from Apple without internet.
iTunes periodically authenticates your login, and this requires an internet connection. If you lose internet, iTunes will not be able to authenticate your Apple ID, and this prevents playing the content using the computer app on ATV.
But as
@niteflyr already mention, downloading purchases in 4k has to do with content being removed from the iTunes Store, sometimes making your purchases disappear. Right now, the only way to play this content, is to download it. But, downloads are currently limited to 1080p.
That would be like buying insurance–insurance I can do without.
A better analogy would be Apple/Studios occasionally coming into your home to take back Blu ray movies that you purchased, and you paying extra (the premium) to keep them from doing so.
Having 4k download versions would at least give people a way of playing content that they purchased.
I really am not bothered about "downloading" in 4k. i'm fine streaming them on the apple tv, but I have no need for 4k on a small iphone/ipad screen. 1080p and 4k are indistinguishable on that small scale.
True, but not really the reason why many would want downloadable 4k versions of purchased content.
ould pay a small additional fee to be able to download and save the 4K film you've actually purchase, and not the 1080 version?
Maybe at some point I would have, but not anymore. I have given up on my digital purchases all together and just gone back to physical and started using Plex for my media.
I have made a few hundred purchases via iTunes over the years, but between Apple hardly ever updating the Computer app on tvOS, and the fact that Plex is so much better, I wished I would have given up on iTunes way sooner, and just built my physical library.
I try to find Blu rays with digital copies and I do add the to Movies Anywhere (then to iTunes), but it isn't a deal breaker if it doesn't have a digital copy.