Are people really that surprised that Apple updated the full size iPad this year? After all there is a reason they changed the name to "The New iPad". Apple is done with the yearly iPad cycle. Going forward will be minor design tweaks and mainly internal upgrades as they become available. Also, the iPad is the fastest growing consumer product in history and is slowly replacing people full size PCs for many tasks. Its only appropriate that Apple start treating this product more like an everyday portable computer. It will be like the iMac and MacBooks receiving moderate design tweaks every couple years while internal components will be upgraded once or twice a year. Apple has kept the iPhone 4, 5, etc. numbering scheme since its the biggest money maker and they want to do major innovations every year to the product as a portable pocket device and create the most buzz. Just trying to provide some insight for people to stop flipping out.