Can we stop with the whole "it's just the first beta" crap? It doesn't matter. Cosmetic things, particularly major design decisions, are not going to change until the release. Especially not the icons, which were featured in Apple's lengthy iOS 7 introduction video. Apple touted them as "measured to perfection" or some other nonsense (and ironically they demonstrated it on the Safari icon, which is one of the worst offenders). Remember back in iOS 6 betas? People were claiming that the new Maps app will turn out just fine. Nothing changed. That's not what public betas are for! It is not in Apple's best interest to spend millions promoting a new feature, only to release a severely-crippled/hideous version to beta testers worldwide. The icons and such aren't changing. That's not how Apple works.