One thought occurred to me, especially since I'm also looking at Nintendo Amiibo figures this evening... Perhaps Apple is going to be making all of their straps "limited editions". Perhaps this fall, we'll see the existing modern buckle straps go away, maybe get replaced with the same design and new colors, or maybe they will *all* go away entirely, replaced with a totally different design. That will put pressure on people to buy what they like now, because at any moment Apple will put out new straps and the old ones will become collectors items. Maybe they'll even have super-limited versions (less than 1000 made) and hope that we'll all be building up huge strap collections. Frankly, I'd be surprised if some 3rd party maker isn't thinking of this right now; make their own premium limited edition bracelets and price them with just as high a margin as Apple.