For those who want to buy one, but were wondering what the deal was, read on. I bought mine on Friday night at a Carphone Warehouse store. The buying part was long winded, as the computers and merchant systems were not allowing cards to be read. During this protracted time, I had the change to question the lovely woman in front of me. You buy the iPhone regardless. That is, if you fail the 02 credit check, you can return it all and get a refund. You can't get a refund for any other reason. [No wonder unlocking is a worthy route] There is no 'change of mind' refund policy. Nor is there a 14 day returns policy. You buy an iPhone, it's yours. [Not sure if this contravenes the UK consumer rights act. Might look into that.] There is a checklist of 13 requirements you must have, which includes being 18 or over and having an iTunes account. It even states that you will not get coverage in all parts of the UK. [Maybe 02 don't intend to put EDGE everywhere after all. Currently, I read it is about a 30 - 40% coverage. As opposed to about 80% for 3G] I suspect the 02 deal includes an option on the 3G version, when it arrives, which will quantify the 02 investment in the higher service. The iPhone serial number is attached to the contract, so if you lose the iPhone, you still have the contract to pay, and the only way to get another iPhone is to buy another one with another contract. I was offered an insurance cover [!], which dealt with this lovely situation. I thought I should, given the strictness of the contract. Extra cost obviously. In the last three days I have been over the moon with my iPhone, even if I am paying over the odds on a kings ransom. A part of me says I am a fool getting it, but as the little boy in The Incredibles says, when Bob Par picks up his damaged car to throw, "It's totally wicked!".