Yeah, it seems to be a recurring thing. Last year it was called Student Union and the years before that Cram and Jam. I usually wait with upgrading my laptops until these offers arise. Unfortunately, they usually don't start until the second week of August in Sweden (in the US I think it starts during the middle of July). Apple isn't always too quick to deposit the rebate though, last time I ordered my iBook and iPod and sent the forms to Apple in the end of August... got my money in the middle of January!! 😱 😡