So, I'm working on a trifold menu for a salon/spa. I've worked up a few comps for the owner incorporating the fonts and colors she's been using on other advertising collateral and her bags. It flows nice and the fonts are easily legible. Here's where the dilemma ensues.... She called the other day to ask if I could set in in arial because she read a study that consumers who read something in arial are more apt to purchase the product or services as opposed to any other font. I haven't seen or heard of this study...anyone know anything about this? She also wanted to know if there were a way to set it up as a template where she could go in and change the services and prices. I was thinking of just laying out the images and maybe type-setting a word doc for her. The only problem is the layout as it sits isn't the typical 3-column/centered in each panel layout. It would be difficult to do this without murdering the orig. layout. (which if it makes her happy, I would be okay with) Any other suggestions? She's becoming super cheap and I'm doing this mostly in trade anyway. She wants to print it in-house...I think she would be better off having kinko's do it, considering she doesn't have a nice printer. But, I don't think she would be too keen on this idea. She wants to have a high-end product with biglots price, and yet she wants to know if I know of a cheap place to find nice quality paper to use. I'm about two steps away from saying, "Have you been to Hobby Lobby or Michaels?"