iAds will result in better awareness of the product being offered...as users spend more time with them....much better than the banners they replace.
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Study Suggests More Bang for Advertisers' Bucks With iAds
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So did Apple provide financial support for this study? Everything Microsoft sponsors a study that shows, for example, that Internet Explorer is a faster or more secure browser I take it with a grain of salt. It's only fair that I do the same here.
That said I can see how iAds can be more memorable since they can be interactive rather than passively sitting their watching it as on TV.
That said I can see how iAds can be more memorable since they can be interactive rather than passively sitting their watching it as on TV.
Can't speak for others. But if I was on my iphone and just chilling. And a Ad comes up that looks like a game, I'll delete the app and boycott the advertiser.
Link?
(And, even after looking at the Campbell's ad, I'll put Progresso in my shopping cart, and pay for it with, you know, money....)
To what? The obvious?
iOS users spend more money on paid apps. We download more and spend more - the most well-heeled segment of the market. It's part of the reason Apple rules mobile profits. It's wise to target the biggest spenders (iOS users) with ads. The most profitable platform is iOS anyway.
If you want to earn MONEY as a developer then it's a simple choice. iOS users spend money. Android device users don't. Ergo, their Android device.
Google has produced a lovely, fragmented environment of dubious quality with respect to User Experience - unless you're a pirate or a cheapskate, in which case it's right up your alley. Hence the mess that is the Android Marketplace. All the big names develop for iOS. Why? Because they want to be PAID for their hard work.
Android users are predisposed getting things for free. They're often getting an Android phone through some deal by their carrier and are not inclined to purchase anything else in the way of apps or additional content. iPhone users have made a conscious choice to spend a lot of money on their phones, and are as result much more open to enhance their iOS device with paid apps.
So focus the ads on people who are actually ready and willing to step up pay for products and services.
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Quote from one of the comments on the original article :
"Ugh.
Anyone do the math on this?
53 million impressions.
1% clickthrough rate =
530,000 clickthroughs
Let's assume that these 53 million impressions cost only $1 million (the minimum to get in on iAds, but I'd guess it cost more than this, but it's still a stunning $18.87 [edit .. $1.887, guess that is a typo /] CPM AT BEST).
At these rates, every person that clicked on the ad would have go out and buy 1.5 cans of soup (at the generous retail price of $1.25 per) for them to break even.
I'd guess that they spent more than $1 million for all these impressions and my $1.25 should be more like $1.00. Makes me wonder a bit.
Perhaps, though it's conspicuously missing from the article, the novelty of iAds still exists so people click just to see what they're like. I'd suspect they'll be trained to ignore them soon enough.
Ugh. "
"Ugh.
Anyone do the math on this?
53 million impressions.
1% clickthrough rate =
530,000 clickthroughs
Let's assume that these 53 million impressions cost only $1 million (the minimum to get in on iAds, but I'd guess it cost more than this, but it's still a stunning $18.87 [edit .. $1.887, guess that is a typo /] CPM AT BEST).
At these rates, every person that clicked on the ad would have go out and buy 1.5 cans of soup (at the generous retail price of $1.25 per) for them to break even.
I'd guess that they spent more than $1 million for all these impressions and my $1.25 should be more like $1.00. Makes me wonder a bit.
Perhaps, though it's conspicuously missing from the article, the novelty of iAds still exists so people click just to see what they're like. I'd suspect they'll be trained to ignore them soon enough.
Ugh. "
I think you see iAds because you didn't spend money, but were enjoying a free app. For example, you are really getting off on your free iFart app and up pops an iAd for GasX or Metamusel.
Not "Ugh"....it's "Mmmmm...mmmm, good!"
Love your sig file by the way.
Campbells, circa 1955
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These deals you talk about aren't exclusive to Android, you can get a free iPhone 4 in the UK on a £45 per month contract.
Must be just you - and you are really missing out on some entertainment ...
Usually if I like an app, I buy the full version without ads if available, if it has admob (or similar), I click on the ad in support of the developer once I'm done with the app (since it mostly takes me out of the app), if it is an iAd, I click on them to enjoy them (and support the developer).
Why is this article have more positives than negatives???? Who wants to see ads???
I don't want to see ads in general - but iAds are fun
Why is this article have more positives than negatives???? Who wants to see ads???
Because it seems the majority of people on MR are either iOS developers or AAPL shareholders