I popped into the Regent St, London store and they told me the remorse period has been extended to 28 days because of the new macbook's being released. I bought my MBA a week before the new ones were announced (I know, annoying). And tried to return it after having it for three weeks but because I bought it online, they won't let me because the online remorse period stays the same (14 days). Ridiculous and unfair right? I'm waiting to hear back on Monday after emailing Steve Jobs hehe. A guy from Texas called me within minutes, does anyone know where those emails to Steve Jobs go? I wouldn't expect him to receive them, let alone read them...