Sorry, I am posting this message to two different forums as I don't know which one it belongs in. The Time article quotes the new imac's designer saying that the design encourages users to "violate the sacred plane of the monitor." This is perhaps its most intriguing feature. I also noticed in some pics it appears that the monitor is protected by a transparent cover. If this is the case it's a beautiful idea and, along with the swing-arm, certainly encourages the violation of the monitor's "sacred plane." Apple's real gambit with the new imac is the destruction of this "third wall," if you will. I own a 22" cinema display and when I show it to people they invariably reach out to touch it. Horrified, I am none too polite when I bark "don't touch it!" But it's a natural human gesture to point and touch things; its part of the way we interact with information, part of the way we communicate. We interact with print media in a very tactile way; just observe someone with a magazine, for example. Chances are you'll observe them changing the "viewing angle" of the magazine as well touching the face of it. The reason the form of the new imac is not as aesthetically pleasing as some would have liked is a consequence of this gambit. Apple is often criticized for putting form ahead of function. But in this case they have surely put function ahead of form. Jobs said as much--an LCD display (following its function) wants to be flat; drives want to be horizontal, "on the ground" as he put it. There has never been a better statement of Aristotle's theory of forms, though a full discussion of this is not appropriate to this forum. One more thing (from the sublime to the ridiculous). My roomate and I were joking around recently about how it would be nice to have an internet masturbation appliance--like, one with a screen that you could, if you know what I mean, pull in a little closer and then wipe off after your finished. Thanks Apple!!!