I'm thinking of what Tim Cook said about wanting everyone to get into the iPhone. But I don't think he gets it. Maybe I'm wrong though. Right now, with how stupid high the prices are, not everyone can just walk in and get an iPhone. Some people have bad credit through no fault of their own (maybe they got sick years ago and couldn't pay off medical bills) or maybe they don't have established credit. This typically requires a large deposit by the carrier and people don't want to or cannot pay that deposit fee. Don't you all think that Apple and the carriers would do better financially if they put the prices back to either $99, $199, etc OR if they all did $0 down plus tax and you just pay off a phone monthly with your bill? At least give people more flexible options to get an iPhone. If they want to sell more, have a larger customer base and grow even larger than a trillion, wouldn't that make sense? I see people with iPhones but more and more I see a lot of midrange phones creeping up. I've heard of people wanting to get in at T-Mobile or AT&T but they're required to pay more than $1k UP FRONT to get started. That's just crazy to me. I got started with the 4S in an Apple store and was able to get it for $99 at the time. It was the new, I paid $99 plus tax for a 16gb. My bill was consistently the same price. I miss those days.