Interesting point of view here: http://seekingalpha.com/article/168165-when-the-going-gets-tough-the-tough-get-an-apple?source=kizur "The people who are succeeding are buying Macs, iPhones, iPod Touches and Apple's services and applications. A flight to quality is usually spurred by disruption and uncertainty. It's not about brand religion or pretty graphics. It's about survival and success when the going gets tough. It works for me, it has to. A chef doesn't buy the cheapest knifes. A painter doesn't buy the cheapest brushes. A carpenter doesn't buy the cheapest hammer. And all the winners in the economy today -- those that have a say in what they use to do all the digital things so critical now to almost any knowledge- and services-based job -- need the best tools. And they will upgrade those tools just as fast as they can (hence the rapid adoption of Apple's Snow Leopard OS X upgrade in recent months)." For me, my Apple products have turned out to be 'cheaper' in the end than my MS products: they offer more up time, reliability and speed and therefore greater productivity. Time lost waiting for MS products to work, is money lost .... day after day and week after week. My Win machines are the miles more expensive than my Apple products. If greater productivity and therefore income is a measure of success, then I think the author of the article is just about right.