I think that it would be GREAT for Apple's business if they knocked iTMS prices in the US from $.99 to $.69 for just a month. I'm not saying they should KEEP it there, but it would do what the Pepsi thing did - get people hooked. I never even CONSIDERED using iTMS before the Pepsi promotion where I got free ones, and now I buy LOTS OF SONGS from the store online. Promotions like that get people interested, so maybe thirty cents off would do the following: A) Increase sales for the month at the very least to the point where the profit margin would be equal to the $.99 prices or exceed it for a month because of sheer volume. B) Undercut the competition for a little while. C) Get people to try it and get hooked. Do we need a Surgeon General's warning?