- Aug 19, 2017
IMO if their intention was to see off any further challenge from Microsoft then they've done it extraordinarily well, MS is now in a really difficult position with pricing their lineup. The Laptop 3 15" runs to over £2,000 for the Ryzen 7/ 16GB/ 512GB model - while if you look around you can pick up the base 16" for about £2,200 and you get a lot more power, better speakers, arguably better IO, and a larger screen in a smaller package.I've been wondering, with Apple having released the 16" MacBook Pro that's addressed the main issues (keyboard being one) have they done so because of fear over people jumping to Surface devices. The 16" MacBook Pro does seem a lot more "pro" and even better value for money. Something Apple is not usually known for.
I do wonder if Apple are even looking at the Surface range and taking it seriously, especially after the Surface Duo and Neo were announced. Both the Neo and the Duo are appealing, whether they actually work in the real world, time will tell. I do think Apple should sit up and take notice of these two devices.
In my opinion they have the ability to be disruptive and if Apple sit back and rest on their laurels, there could be some very big shock waves. Apple did it with the iPhone and then again with the iPad, could it be that Microsoft have their turn with the Surface Duo and Neo? or could they flop big time?
Positioning the Surface Book 3 is going to be quite a challenge, matching the 16" on price and specs like they did for the SB2 is going to really put pressure on other OEMs. The only other option I can see is taking the SB even higher, going RTX 2070 or even 2080 MQ (as the GPU is the only component in the base there is plenty of thermal headroom with the existing 1060 by all accounts) but that's also going to disrupt the gaming market which is really lucrative for Windows OEMs (I think this is perhaps why the Surface Book 2 isn't already more powerful than it is).