If it is the watch body it would be hard to match the surrounding finish.
If so your choices are have the crystal replaced or whole watch if you have AC+ or put a screen protector (yuk) on it to hide the scratches. I would try buffing them out or letting a jeweler do it.
It looks scratched in the right light at the right angle. Small issue I know but I know it's there. I do have apple care plus until but would rather wait for something potentially more serious to pay 80 bucks for a brand new one. I have looked into screen protectors and I personally am not bothered by them. I was looking at this one but if it doesn't hide the scratches What's ghetto point? Lol. Just not sure if it'll hide them but I'll probably buy it and see if it does. Anyone with any experience with this specific screen protector?
I have these scratches. Only noticed them in the glare of light. I had my watch only 1 week before they showed up. I'm not worried about them though. It's just a watch.