Survey Finds 60% of iOS Device Owners Will Buy AirTag, Blue Is Most Popular iMac Color, and More

[MacRumors]

The Blue 24-inch iMac is the most popular color, a significant number of AirTag users intend to track pets and people, and most users want to stick with the Lightning port, according to the findings of an extensive survey by SellCell.

SellCell's Apple 2021 New Products Survey offers insights into consumer behaviors and thoughts about Apple's latest devices, including AirTags, the 24-inch iMac, and the iPad Pro, as well as what customers want from future Apple devices. SellCell surveyed over 3,000 iPhone and iPad owners, aged 18 years or older, based in the United States to gather its data.

Only 14 percent of respondents intended to buy the 24-inch iMac with the M1 chip. Among 24-inch iMac buyers, Blue is the most popular color option, with 33.4 percent, Silver the second most popular with 30.1 percent, and then Green with 13.4 percent. The least popular color options are Yellow with 6.8 percent, Pink with 4.1 percent, and Orange with 3.3 percent. This suggests that the majority of iMac customers are not interested in most of the new color options.

61 percent of iPhone and iPad users intend to buy an AirTag. 54 percent feel that the AirTag is a good deal, while 32 percent feel it is reasonably priced. Just 14 percent feel that it is overpriced. Among AirTag buyers, 57 percent are opting for the $99 four-pack option, with the other 43 percent buying them individually for $29, showing a fairly even split.

42.4 percent of AirTag buyers intend to track their keys, 34.8 percent intend to track pets despite Apple disavowing this, 30.6 percent want to track luggage, 25.8 percent intend to track bikes, and 23.3 percent want to track their purse or wallet. Other popular intended uses include tracking AirPods cases, children, vehicles, drones, partners, and TV remotes.

24.9 percent of respondents intend to buy the new iPad Pro with the M1 chip. In spite of the Liquid Retina XDR mini-LED display on the 12.9-inch model, 66 percent of respondents intend to buy the smaller 11-inch model, which has the same LED display as the previous generation model.

Looking to the future, a massive 82 percent of respondents want to see Face ID authentication added to future iMacs and MacBooks. For Apple's upcoming iPhone 13 lineup, 21 percent want the return of Touch ID. 17 percent desire a 120Hz ProMotion display and 15 percent want a smaller notch or a notch-less design. 12 percent think that the return of a power adapter included in the box is the most important potential feature.

Interestingly, only five percent of respondents want a smaller, more compact iPhone, just one percent want a foldable design, and there also seems to be little appetite to move to USB-C, with only 0.8 percent wanting the removal of the Lightning port.

Article Link: Survey Finds 60% of iOS Device Owners Will Buy AirTag, Blue Is Most Popular iMac Color, and More

 

[Justin Cymbal]

I ordered a four pack of AirTags from Amazon and they got delivered today!

I also ordered the blue iMac to replace my 27 inch iMac that I bought in 2014- says it’s going to get delivered between May 21 and May 27! Can’t wait to test out Apple’s new M1 processor!

 

[SactoGuy18]

I still think Apple should have offered a Space Gray color for the new iMac. That would have sold in big numbers.

 

[BvizioN]

If I had to pick one of these iMac colours, it would be purple. If I had to pick 2, it would be green and purple.
And the dark serious colours are gonna be reserved for the iMac Pro.

 

[DesignTime]

40% here

 

[macintoshmac]

I'm blue, da ba dee da ba da ...

I like Apple blues. Be it Bondi Blue, the iPhone Pro's pacific blue, the iMac's blue..

 

[orbital~debris]

I'm quite fancying the Yellow and Orange colourways… but that Green, in certain shots, seems chosen to evoke the Bondi Blue of the original iMac – making it very hard to choose.

I love that Steve Jobs' "The back of our computer looks better than the front of their computers" quote still applies!

 

[thejadedmonkey]

there also seems to be little appetite to move to USB-C, with only 0.8 percent wanting the removal of the Lightning port.

Did they ask about the removal of the lightning port, or the replacement of it with USB-C? Because there's a huuugggeee difference between that.

Only 0.8% wanting USB seems rather low. But 99.2% of people being against going "portless" seems about right to me.

 

[Digital Skunk]

I was going to order the blue one too. Can't wait.

I would've loved if that red iMac wasn't "salmon" in the front. I'd take a hard pink, but the pastel salmon color is ... I don't know.

Everything else is just great. Right where Apple needs to be.

 

[sjsharksfan12]

I'm not sure if I will buy airtags. They look so small and I don't see a reason to get them, other than maybe putting them on the Keys. I wish I can put airtags on my glasses, which I seem to lose more than keys, but that would look a little weird.

As for the color, when I bought the XR a few years ago, I really wanted the Blue. Blue has always been my favorite color and it just looks really nice. I think my next phone will also be Blue as well, whenever that will be.

 

[fontman]

I wish I could get my mind around this particular iMac. There are so many limitations to this particular model and all the colors are fun it seems like the Apple design team is fell its face. I have continued to repurpose old technologies with new and it seems that apples learned a lot from making cell phones and iPads and now they're integrating it into the desktop machines by removing the power supply etc. this allows the process of making equipment much faster but at the same time causes other issues for the owners apple doesn't always know best for what people want but they try to convince you with advertising sorry I was hoping for better.

 

[voraciousvegan]

I laughed at respondents admitting to wanting to track "children" and "partners." 😂

 

[alexandr]

I ordered a four pack of AirTags from Amazon and they got delivered today!

I also ordered the blue iMac to replace my 27 inch iMac that I bought in 2014- says it’s going to get delivered between May 21 and May 27! Can’t wait to test out Apple’s new M1 processor!

and so... how do you feel about sticking to the lightning port?..

 

[Return Zero]

I agree with the blue and purple crowds. The others are a bit too wonky (give me a true green!), and the silver is meh as always. I can't wait for a space gray pro model or whatever.

 

[mattopotamus]

I really wish they did all of the same color for the front/back of the iMac. I love the back of the blue, but the front....not so much =/

 

[DotCom2]

I just went with Silver. I would have gotten the blue but I will never see the back of it and I didn't like the pastel front side soooo, Silver it is.

 

[iapplelove]

The colors are great if it were an iPod touch.

 

[Mr. Dee]

Someone had posted a survey on the forums asking which color you would choose and the Blue screen and green were in my top choices if I was buying one.

 

[puckhead193]

would like to see some real photos/videos of all the colors..

 

[Lazy]

I ordered a four pack of AirTags from Amazon and they got delivered today!

I also ordered the blue iMac to replace my 27 inch iMac that I bought in 2014- says it’s going to get delivered between May 21 and May 27! Can’t wait to test out Apple’s new M1 processor!

You are so typical.

 

[krspkbl]

"In spite of the Liquid Retina XDR mini-LED display on the 12.9-inch model, 66 percent of respondents intend to buy the smaller 11-inch model"

yes! the 12.9" is huge and shame on Apple for not going OLED. mini LED is likely to have lots of issues. if Apple don't want to do OLED for some reason then they should have just skipped Mini LED and waited for Micro LED. i can't wait for the endless posts about display blooming on everyones new 12.9" iPad Pro.

got myself a 1TB 11" iPad Pro ordered and don't regret it.

 

[jhwalker]

Did they ask about the removal of the lightning port, or the replacement of it with USB-C? Because there's a huuugggeee difference between that.

Only 0.8% wanting USB seems rather low. But 99.2% of people being against going "portless" seems about right to me.

Same - if given a CHOICE between a de facto standard that is now prevalent in the market vs. Apple's proprietary interface, I'm all-in for USB-C. Was very surprised at this result.

 

[Adoniram]

Did they ask about the removal of the lightning port, or the replacement of it with USB-C? Because there's a huuugggeee difference between that.

Only 0.8% wanting USB seems rather low. But 99.2% of people being against going "portless" seems about right to me.

They asked about the removal of the port only (link to survey results here). The article needs to be updated.

Direct quote:
Surprisingly, only 0.8% of Apple users want to see an iPhone void of the lightning port (in favor of fully wireless charging), despite several rumors flying around about port-less models.

 

[now i see it]

"Intend to buy" doesn't really mean anything .

 

[genovelle]

Did they ask about the removal of the lightning port, or the replacement of it with USB-C? Because there's a huuugggeee difference between that.

Only 0.8% wanting USB seems rather low. But 99.2% of people being against going "portless" seems about right to me.

The only people wanting usb-c are the ones here. I have multiple Apple devices and all but one uses usb-c. It is a problem because my headphones don’t work.