Swiss Manufacturer Creates High-End Mechanical Apple Watch Clone

Discussion in ' News Discussion' started by MacRumors, Jan 6, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Ahead of the Apple Watch's launch, many high-end Swiss watch makers were critical of its design and Apple's efforts to position it as a high-fashion item. TAG Heuer CEO Jean-Claude Biver went as far as to call it "too feminine," saying the Apple Watch looked like "it was designed by a student in their first trimester."

    As time has passed, opinions on the Apple Watch have changed. It has prompted some high-end luxury watch makers to consider delving into the smart watch market themselves, and it also seems to be the inspiration behind high-end watchmaker H. Moser & Cie.'s latest product.


    Shared today by watch site Hodinkee, H. Moser & Cie.'s Swiss Alp Watch has a design that's immediately familiar, featuring a rectangular watch face with curved, rounded edges, a crown at the side, and Apple Watch-style lugs for holding a band in place.

    Constructed from solid 18-karat white gold, the Swiss Alp Watch measures in at 38.2mm by 44mm, with a depth of 10.3mm. That's comparable to the 42mm Apple Watch, which is 35.9mm by 42mm with a depth of 10.5mm. It comes with a beige kudu leather strap with a white gold pin buckle.

    The resemblance between the Swiss Alp Watch and the Apple Watch is purely physical. There is no processor, no OLED display, and no sensors in the Swiss Alp Watch, which is entirely mechanical. When flipped over, there's no heart rate sensor -- instead, the inner mechanics of the watch (a finished tonneau movement with a Straumann hairspring, according to Hodinkee) are visible through a clear sapphire crystal panel.


    H. Moser & Cie. does not mention the Apple Watch on its website or in its marketing materials, but when speaking to Hodinkee, H. Moser & Cie. CEO Edouard Meylan said the Swiss Alp Watch is symbolic, serving as a proof traditional mechanical watchmaking has a future in a world where the digital smart watch is becoming commonplace. Swiss watchmaking, he says, has weathered other challenges and it will continue on.
    Given that H. Moser & Cie. is pricing the white gold Swiss Alp Watch at $24,900 with only 50 pieces available, it's unlikely Apple will take offense over the copycat design.

    The full story of the H. Moser & Cie. Swiss Alp Watch, which includes background color on the Swiss watch industry and hands-on details, can be read over at Hodkinee.

    Article Link: Swiss Manufacturer Creates High-End Mechanical Apple Watch Clone
  2. vitog123 macrumors 6502

    Aug 30, 2009
  3. morcutt11 macrumors 6502


    Jun 26, 2015
    It looks too feminine. It looks like it was designed by a student in their first trimester....
  4. Menel macrumors 603


    Aug 4, 2011
    $25k for a device styled as a blatant ripoff? LMAO
  5. captain cadet macrumors 6502

    Sep 2, 2012
    I guess they have started the phone lawsuit war....
  6. dannys1 macrumors 68020


    Sep 19, 2007
    Its $25,000 and it doesn't even come with a USB port or a battery. Someone please blame Apple for this greed.

  7. SSDGUY macrumors 6502a

    Jul 27, 2009
    Wow. For probably the first time, Apple has made ugly cool.
  8. ArtOfWarfare macrumors G3


    Nov 26, 2007
    I wonder if they'll manage to sell all 50 that they make.

    Costs more than Apple's high end watch.
    Doesn't do as much as the Apple Watch.
    Not as well known a brand as Apple.
    Copies Apple Watch style.

    It's like a typical knockoff except they want to charge more for it than one would have to pay for the real deal.
  9. Oblivious.Robot, Jan 6, 2016
    Last edited: Jan 6, 2016

    Oblivious.Robot macrumors 6502a


    Sep 15, 2014
    Thanks for the laugh, needed that on my birthday.

    Context - Was letting my girlfriend know that I wanted Apple Watch Edition today, she laughed, so I told her I want this particular Apple watch replica and just showed her the picture of the watch, she agreed, then I let her know that it costs 25k. Cherished the moment. :D
  10. KPOM macrumors G5

    Oct 23, 2010
    Interesting design. Square watches are actually pretty common. I'm guessing that they are well aware of what are designs in the public domain vs. patented.
  11. DarthBane macrumors newbie


    Jan 6, 2016
    As a collector of many fine timepieces, I find this comical. How utterly ridiculous.
  12. JohnApples macrumors 65816

    Mar 7, 2014
    At first I thought that was a poorly photoshopped Apple Watch 2 concept. Actually, I'm still not convinced that's real.
  13. Costino1 macrumors 6502a


    Oct 1, 2012
    So its a mechanical Apple Watch.

    Apple Watch: Mechanical Edition

    ....but there is nothing cooler than seeing the internals of a fine watch at work
  14. naeS1Sean macrumors 6502a


    Oct 14, 2011
    Scranton, PA
    Happy Birthday!
  15. The Doctor11 macrumors 603

    The Doctor11

    Dec 15, 2013
    New York
    Breaking News: Swiss Manufacturer getting the **** sued directly out of their asses.

  16. winston1236 macrumors 68000

    Dec 13, 2010
    I love mechanical but this just feels lame...a blatant copy?
  17. Canada420, Jan 6, 2016
    Last edited: Jan 6, 2016

    Canada420 macrumors member

    Mar 16, 2012

    @ 26:30 he's wearing a watch that looks idenical to Apples watch design but it's in the 1980's. Lets tone down the blatant calls of "ripoff"
  18. craig1410 macrumors 65816


    Mar 22, 2007
  19. ka-spot macrumors 6502a

    May 23, 2012
    Sofia, Bulgaria
    Looks very, very, very nice indeed. I like it a lot. Fill free to send me one with no charge. I'll wear it with absolute pleasure!
  20. djcerla macrumors 68000


    Apr 23, 2015
    You have no taste. Apple Watch has a great, unisex design that fits perfectly today's clothes shapes.
  21. Kevin2055 macrumors regular

    Sep 22, 2015
  22. melgross macrumors 6502

    Jan 23, 2004
    New York City
    This doesn't really look all that much like an Apple Watch. While the shape is somewhat similar, it's totally wrong to say that the lugs, which stick out, and are a permanent part of the case are anything like Apple's. I wouldn't mistake this for an Apple Watch.
  23. lrmd98 macrumors member


    Jan 5, 2016
    Seeing the mechanics of a watch at work are stunning, but this is just a carbon copy of the apple watch. If the design had been slightly different it'd be something to consider...

    Oh, wait.. It costs $24,900...

    I'll wait for a chinese clone of the clone.
  24. JonneyGee macrumors 6502


    Jun 8, 2011
    Nashville, TN
    Who knew the Apple Watch Edition was actually a bargain price?
  25. melgross macrumors 6502

    Jan 23, 2004
    New York City
    No, Apple's watch is not ugly. Many high end watches are ugly, and some are even incomprehensible when trying to read them.

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