macrumors bot
Original poster
Apr 12, 2001

Ahead of the Apple Watch's launch, many high-end Swiss watch makers were critical of its design and Apple's efforts to position it as a high-fashion item. TAG Heuer CEO Jean-Claude Biver went as far as to call it "too feminine," saying the Apple Watch looked like "it was designed by a student in their first trimester."

As time has passed, opinions on the Apple Watch have changed. It has prompted some high-end luxury watch makers to consider delving into the smart watch market themselves, and it also seems to be the inspiration behind high-end watchmaker H. Moser & Cie.'s latest product.


Shared today by watch site Hodinkee, H. Moser & Cie.'s Swiss Alp Watch has a design that's immediately familiar, featuring a rectangular watch face with curved, rounded edges, a crown at the side, and Apple Watch-style lugs for holding a band in place.

Constructed from solid 18-karat white gold, the Swiss Alp Watch measures in at 38.2mm by 44mm, with a depth of 10.3mm. That's comparable to the 42mm Apple Watch, which is 35.9mm by 42mm with a depth of 10.5mm. It comes with a beige kudu leather strap with a white gold pin buckle.

The resemblance between the Swiss Alp Watch and the Apple Watch is purely physical. There is no processor, no OLED display, and no sensors in the Swiss Alp Watch, which is entirely mechanical. When flipped over, there's no heart rate sensor -- instead, the inner mechanics of the watch (a finished tonneau movement with a Straumann hairspring, according to Hodinkee) are visible through a clear sapphire crystal panel.


H. Moser & Cie. does not mention the Apple Watch on its website or in its marketing materials, but when speaking to Hodinkee, H. Moser & Cie. CEO Edouard Meylan said the Swiss Alp Watch is symbolic, serving as a proof traditional mechanical watchmaking has a future in a world where the digital smart watch is becoming commonplace. Swiss watchmaking, he says, has weathered other challenges and it will continue on.
"Today, H. Moser & Cie. launches the Swiss Alp Watch as a statement of this new challenge and to prove that traditional mechanical watchmaking has a future, and it is, in fact, the future. It is much more than a watch for us. The Swiss Alp Watch is symbolic. It represents our resilience, our ferocious desire to fight for our values and traditions. It embodies everything we believe in."
Given that H. Moser & Cie. is pricing the white gold Swiss Alp Watch at $24,900 with only 50 pieces available, it's unlikely Apple will take offense over the copycat design.

The full story of the H. Moser & Cie. Swiss Alp Watch, which includes background color on the Swiss watch industry and hands-on details, can be read over at Hodkinee.

Article Link: Swiss Manufacturer Creates High-End Mechanical Apple Watch Clone


macrumors G3
Nov 26, 2007
$25k for a device styled as a blatant ripoff? LMAO

I wonder if they'll manage to sell all 50 that they make.

Costs more than Apple's high end watch.
Doesn't do as much as the Apple Watch.
Not as well known a brand as Apple.
Copies Apple Watch style.

It's like a typical knockoff except they want to charge more for it than one would have to pay for the real deal.


macrumors 6502a
Sep 15, 2014
Thanks for the laugh, needed that on my birthday.

Context - Was letting my girlfriend know that I wanted Apple Watch Edition today, she laughed, so I told her I want this particular Apple watch replica and just showed her the picture of the watch, she agreed, then I let her know that it costs 25k. Cherished the moment. :D
Last edited:


macrumors P6
Oct 23, 2010
Interesting design. Square watches are actually pretty common. I'm guessing that they are well aware of what are designs in the public domain vs. patented.
  • Like
Reactions: kas23


macrumors 6502
Jan 23, 2004
New York City
This doesn't really look all that much like an Apple Watch. While the shape is somewhat similar, it's totally wrong to say that the lugs, which stick out, and are a permanent part of the case are anything like Apple's. I wouldn't mistake this for an Apple Watch.


macrumors member
Jan 5, 2016
Seeing the mechanics of a watch at work are stunning, but this is just a carbon copy of the apple watch. If the design had been slightly different it'd be something to consider...

Oh, wait.. It costs $24,900...

I'll wait for a chinese clone of the clone.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.