Switch Link

No, I don't think they are going to kill off the whole switch campaign. It's just that the music store is their latest headline-grabber, and so gets pride of place amongst the tabs on the web site. Apple can't have too many tabs there, or it'll get too cluttered. For that reason, the 'switch' has moved down slightly. It's still easily accessible for anyone who wants to view it.

 

I'd have to agree with the BritBoy. The Switch campaign is big, and I expect Apple to carry it for some time. With Apple, it's not just an advertising slogan, it's a philosophy that hold internally and want to propagate.