T-Mobile Ad

I just saw a T-Mobile ad in which a woman cuts down a telephone line. Sure, it was dramatized and there was a disclaimer, but it was pretty bold considering the recent fiasco with AT&T's lines in Silicon Valley. Quite controversial I suppose. It is understandable though, because when you're in last place, and by a lot, (of other similar competitors) I guess you might have to resort to controversial, attention-getting, buzz-inducing desperate measures.