- Apr 12, 2001
T-Mobile today announced the support of four new partners to its free video streaming service Binge On, including Amazon Video, Fox News, Univision NOW, and WWE Network. The new streaming partners join more than 40 services already supporting Binge On, which lets customers watch video content without using data from their T-Mobile cellular plan.
The company also released a few details about the status of Binge On in the three months since its launch, saying that customers using the service are watching "more than twice the video" they were before Binge On. The service is one of the latest programs in T-Mobile's "Un-carrier" marketing campaign, which CEO John Legere says "has literally changed the way millions of people are watching video."
T-Mobile conducted a survey of its customers as well, focusing on users' understanding and opinions regarding Binge On. 92 percent of T-Mobile customers surveyed said they plan to watch more video using the service, while 93 percent claimed that they're okay with all video being "optimized to DVD quality," referencing Binge On's baseline 480p video resolution."Binge On is our most disruptive Un-carrier move yet. It has literally changed the way millions of people are watching video - they're watching more, more than twice as much as before, and most importantly, they're watching without worrying about bigger bills or surprise overages!" said John Legere, president and CEO of T-Mobile. "Binge On is the Un-carrier solution to satisfy Americans' growing appetite for mobile video - and the facts are telling us that customers love it!"
After the FCC began scrutinizing similar programs last year, T-Mobile's program became the center of some drama between the cellular carrier and YouTube, which claimed the service throttled its content even though it wasn't a partner with Binge On. After an independent test confirmed such throttling claims, John Legere responded to all of the comments made against the service, reiterating T-Mobile's continued enthusiastic support of Binge On.
Article Link: T-Mobile Adds Amazon Video, Fox News, Univision, and WWE Network as Binge On Partners