The carriers are loving the new “no contract” era. In the past they’d have to eat a $450 phone subsidy every 2 years to get folks to lock in to a contract. In return we got a new phone (no trade in required) for $200 up front. If you sold your old phone privately you’d usually make at least $350 so you’d actually make money.
Nowadays people pay $800-1000+upfront and the carrier doesn’t have to subsidize anything. In fact people think they’re sticking it to the man when they do so! I’m generalizing of course but many of these people usually stick the carrier for years even though they claim they’re not locked into a contract (in general churn rates have stayed about the same or declined since 2008). The carriers are doubly happy that they don’t have to subsidize and yet still get about the same in monthly subscription fees.
Nowadays people pay $800-1000+upfront and the carrier doesn’t have to subsidize anything. In fact people think they’re sticking it to the man when they do so! I’m generalizing of course but many of these people usually stick the carrier for years even though they claim they’re not locked into a contract (in general churn rates have stayed about the same or declined since 2008). The carriers are doubly happy that they don’t have to subsidize and yet still get about the same in monthly subscription fees.