Saw this article while looking around this morning. http://denver.cbslocal.com/2013/03/...-year-contract-requirement-others-may-follow/ If the carriers ditch the 2 year contract (and the subsidy that goes along with it), how does Apple keep it's market share? Obviously $649/$749/$849 are price points that most cannot justify. Google has already shown they can get flagship phones out the door for $300, but they do so at a loss and let their ad services subsidize it on the back end. Apple doesn't have that luxury (nor does most other phone manufacturers for that matter). If this were to happen and, for the sake of argument, we assume that AT&T, Verizon and Sprint all jump on board too......how does that effect the smartphone market and how does Apple, Blackberry, LG, Nokia, and Samsung respond?