T-Mobile making an extra buck

[bizack]

Placed an order for an iPhone 6 Plus, 128 GB, paid in full. Looked over my order to check the status, and noticed:

T-Mobile Cost:
949.99

Apple Cost:
949.00

Really T-Mobile? So let's ballpark this... say ~1,000,000 customers have ordered that phone (or *will* order that phone). T-Mobile makes an extra $1,000,000 with this little trick.

Not cool. Canceling my order out of principle.

 

[LandoVol]

Maybe this is how esurance is really saving us those dollars. They are in cahoots with Tmob.

 

[mightyjabba]

Apple doesn't do prices ending in .99 but if you look at other retailers selling iPads, MacBooks or iPhones they all pretty much do. It's not unique to T-mobile.

 

[apunkrockmonk]

This is almost certainly why the FCC blocked the AT&T + T-Mobile merger.

 

[bizack]

Apple doesn't do prices ending in .99 but if you look at other retailers selling iPads, MacBooks or iPhones they all pretty much do. It's not unique to T-mobile.

It's unique in that T-Mobile is the only carrier selling above the prices listed on apple.com.

If you buy the *same* phone from Apple (i.e. T-Mobile, no contract), it's $0.99 cheaper.

 

[mightyjabba]

It's unique in that T-Mobile is the only carrier selling above the prices listed on apple.com.

AT&T charged me $499.99 for my phone...

 

[bizack]

AT&T charged me $499.99 for my phone...

As another member has pointed out, that's not for an unsubsidized phone.

 

[Steve686]

Have you considered Apple may charge T=Mobile more per phone, wholesale, than the other carriers because of the dual band compatibility?

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AT&T charged me $499.99 for my phone...

That's not full retail price. Only a "payment" to ATT to subsidize it. The OP is stating full price.

 

[bizack]

Have you considered Apple may charge T=Mobile more per phone, wholesale, than the other carriers because of the dual band compatibility?

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That's not full retail price. Only a "payment" to ATT to subsidize it. The OP is stating full price.

I'm trying to think what that would buy Apple. *Maybe* if Apple thought 'unsubsidized phones won't be our big sellers, so let's add a premium to the carrier.' But if that were the case, you'd think T-Mobile would respond with 'fair enough, but we want 1/2 of your unsubsidized inventory.'