This has nothing to do with plans.. it's the cost of the phone? Where did you get anything about unlimited data? That has not changed..
The difference is you're paying an @ss load on a monthly basis to keep your unlimited AND paying full price for your phone.. You get no monthly discount for paying full price
The irony: Your now soft CAPPED at 5gb and it's no longer truly unlimited, unlike T-Mobile.. AND we pay less monthly WITH paying for the phone over time.. So yea, we laugh..
I pay 70$ and my unlimited data is NOT capped. So care to try again?