Cricket Wireless did this to great success. Over 2 million subscribers to its Muve Music by bundling it to its Android Smartphone rate plan. http://www.billboard.com/biz/articl...music-surpasses-two-million-subscribers-in-us Muve Music Surpasses Two Million Subscribers in U.S. The music labels are willing to give a BIG discount to carriers who bundle it (free) with their rate plan. Cricket Wireless paid the music labels approximately $2.50 per subscriber per month. The answer is simple. Not all subscribers who have it use it (see the 55% number below). And by bundling, the music industry will have 30 million plus subscribers from T-Mobile. Imagine this scenario: 200 million paying subscribers because T-Mobile, AT&T, Verizon, Sprint all bundle music to their smartphone plans. Each subscribers will cost just $2 a month. $2 x 200 million x 12 months = $4.8 billion trade revenue. The trade recorded music revenue in the USA was $4 billion last year. This is downloads, CD, streaming. Trade revenue is the revenue the music labels get. Look at AT&T $15 a month for 5 lines Beats Music plan. That's $3 per line. T-Mobile is taking it another step forward and following Cricket Wireless's Muve Music example. T-Mobile might pay as little as $2 per smartphone line. This is the holy grail for the music industry, having all the major carriers bundle music ($2 per smartphone line). T-Mobile success in this will force the other carriers to response.