T-Mobile USA Launches Effort to Attract 'Bring Your Own iPhone' Customers

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 10, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    While T-Mobile USA is preparing to refresh its employee training on "selling against the iPhone" later this month as Apple rolls out the iPhone 5, the carrier is also seeking to embrace those who already own an unlocked iPhone. T-Mobile today announced a new "Bring Your Own iPhone" initiative including demo iPhone units in its stores, new apps, and enhanced staff training to help iPhone owners get up and running on the only one of the four major U.S. carriers to not officially offer the iPhone for sale.

    iPhone users on T-Mobile USA have long been limited to the carrier's slower 2G network due to incompatibilities between the iPhone and T-Mobile's 3G network, but the carrier has been working hard to refarm its spectrum to bring advanced 4G HSPA+ speeds to the iPhone and other devices. With that refarmed spectrum showing up in more and more markets, T-Mobile is touting the increased speed iPhone users will see on this network compared to AT&T.
    T-Mobile is also touting significant savings for customers bringing their devices over from AT&T, noting that its $69.99/month Unlimited Talk, Text and Data plan is $50 cheaper than a plan from AT&T offering unlimited talk and text and 5 GB of data.

    Article Link: T-Mobile USA Launches Effort to Attract 'Bring Your Own iPhone' Customers
  2. GBrooks macrumors member

    Mar 11, 2011
    London, UK
  3. Leonard1818 macrumors 68020

    Nov 15, 2011
  4. 184550 Guest

    May 8, 2008
    I would be mildly interested when/ if they bring 4G/LTE to my area and announce costs.
  5. KPOM macrumors G5

    Oct 23, 2010
    Why not take the release of the iPhone as an opportunity to announce that you'll be carrying the iPhone instead? It will be a hard sell to convince people to purchase an unlocked iPhone for $649 upfront, and there aren't many iPhone 4S models that are out of contract.
  6. nfl46 macrumors 603

    Oct 5, 2008
  7. kevinkt macrumors 6502

    Mar 24, 2010
    Ok I'm sold!!! But how long is there rate gonna last???? It's cheap but I foresee them raising their fee :(
  8. nick_elt, Sep 10, 2012
    Last edited: Sep 10, 2012

    nick_elt macrumors 68000


    Oct 28, 2011
  9. OriginalMacRat macrumors 6502

    Mar 9, 2007
    Their even better plan is the 100min/5GB for $30/mo.
  10. TouchMint.com macrumors 68000


    May 25, 2012
    If you buy an iphone for full price will it come unlocked? I currently have an ATT contract but only for about 6 more months. How possible will it be for me to use att for the last 6 months of my contract and then go somewhere else with my phone?
  11. iEnvy macrumors 65816


    Jun 25, 2010
    I'm all for carrier diversity but T-Mobile just seems desperate. Their commercials are already annoying
  12. milan03 macrumors 6502


    Jul 16, 2002
    New York City
    Respect to T-Mobile as they're doing everything possible to align with AT&T's frequencies, and stay competitive. They've had such a limited amount of spectrum to work with, but they've deployed ALL of their licences (unlike AT&T that's squatting on tons of spectrum), and their HSPA+ outperforms AT&T's here in NYC by order of magnitude! Also, next year their LTE will align with AT&T's band 4 AWS, so the iPhone will be LTE compatible with T-Mobile out of the box.

    And btw, T-Mobile HSPA+ on PCS is actually on in parts of NYC:

  13. Pared macrumors 65816

    Oct 19, 2007
    Sorry, but you guys screaming desperation just don't get it.

    I'm happy TMo is doing this. Why? COMPETITION. The more pressure they put on other carriers to lower their rates the better we are off as consumers.
  14. ps45 macrumors regular

    Feb 19, 2010
    Maybe the 4S will work well with their network, but the performance I get with my iPhone 4 on T-mobile right now is piss poor.
  15. chrmjenkins macrumors 603


    Oct 29, 2007
    They're doing everything short of offering bill credits to customers who bring their own iphone and sign up for a two year contract. (which I think they should do IMO).
  16. kevinkt macrumors 6502

    Mar 24, 2010
  17. bushido Suspended


    Mar 26, 2008
  18. ChrisA macrumors G4

    Jan 5, 2006
    Redondo Beach, California

    But as these phones DO come off contract, T-Moble can provide air-time for them. It is a good long-term business idea. Their iPhone business will ramp up slow so they will be able to handle it. Slow ramp up might be a good idea for technical reasons.

    Without having to hide a loan for a $650 phone in the contract t-moble can offer a lower price. People always seem to forget that airtime contracts always include a hidden high interest rate loan. t-moble will not need to hide those payments and can under cut the others.
  19. technopimp macrumors 6502a

    Aug 12, 2009
    If I could use my iPhone on their $35/mo prepaid unlimited text & 4G (100 minutes talk) I'd do it all day long. I never talk on my phone anyway.
  20. psac macrumors 6502a


    Jul 6, 2009
    That would get my attention.
  21. elec999 macrumors regular

    Jan 25, 2007
  22. starzplacez macrumors member

    Jun 25, 2008
    I am hoping that Apple will announce unlocked iPhone 5 on Wednesday along with carrier subsidized model. I will be willing to pay for that and switch to T-mobile the second 4G/LTE comes to Houston!
  23. Mal macrumors 603


    Jan 6, 2002
    This is great. They are attracting AT&T customers without even having to sell them a new handset (meaning they reap more of the profit immediately instead of paying the subsidy to the handset manufacturer first).

    I've been a T-Mobile customer for 10+ years, and never been dissatisfied with their service (occasionally with the coverage, but it's been vastly improved over the last ~5 years). I currently have a crap Samsung phone, but as soon as I can reasonably afford to get an iPhone I'm going to, and I'll be just about the last in my family to do so (ironic, since I'm the Apple tech in the family, although my little brother works for Apple directly). Most of my family is also on T-Mobile and uses iPhones, and since they picked up officially unlocked ones instead of jailbroken ones, I haven't received hardly any calls asking for help. The iPhone on T-Mobile is the best setup, except for the lack of a subsidy since they don't sell it directly.

  24. HangmanSwingset macrumors 6502


    Feb 28, 2011
    Everett, WA
    I switched to T-Mobile around the 19th of last month.
    Sucks that I'm on EDGE right now, but it gives me just enough speed to stream 107.7 the End.
    Plus with 3G coming soon, things are only going to get better.
    $30/month for 100 minutes, unlimited messaging, and unlimited data is pretty amazing, even if it's only the first 5GB at 3G/4G speeds.
  25. Adam22 macrumors regular

    Jun 7, 2012
    when is the 1900 network gonna be deployed in Los Angeles

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