Isn't the incentive a cheaper bill and faster upgrades?
Really, the reasons they are targeting families are as follows:
-The savings on a T-Mobile "un-carrier" plan are minor compared to AT&T's family plans for those with multiple lines. When you factor in subsidies, there are cases to be made AT&T is still a good deal.
-60%+ of AT&T's customers are on family plans. Those are the customers T-Mobile needs to get if they are to grow substantially and REALLY disrupt the market.
-And the easy -> Family Plans = high monthly bills and more revenue. You convince the head of the household (or whomever runs the cell phone bill) to switch, you gain a much larger revenue stream versus an individual line.
Cost for ATT mobile family share with 4 devices is almost $1000 more over the course of 24 months than it is on Tmobile. That does not sound like a minor cost in my book!!! Cost breakdown is as follows:
ATT:
10GB of family share data = $100 a month
4 devices = 15 x4 = $60 a month
installment plan for phone = $37.40 x 4 (32 GB Iphone 5s) = $150 a month
Insurance for 4 phones = $6.99 x 4 = 28 a month
total monthly = approx $338
total over 24 months for 4 lines = $8112
Tmobile :
4 lines = $100 a month
10 GB of data = $40 a month (2.5 GB per line)
installment plan for phone = $27 x 4 (32 GB Iphone 5s) = $108 a month
Jump plan cost for 4 phones = $10 x 4 = 40 a month (includes insurance)
total month = approx $288
total over 24 months for 4 lines = $6912
initial downpayment for 4 devices on 32 GB iphone 5s = $100 x 4 = $400
$6912 + 400 =
$7312
$8112 -
$7312
= $800 savings by using tmobile over ATT.....