I mainly got a 7+ for the larger/better screen, additional RAM, and bigger battery. The dual camera did intrigue me and I thought I might take more pictures with it. As with any smartphone I get, the camera is an important factor when purchasing although once the novelty wears off I don't use the feature. Other than pictures and videos of my toddler I rarely launch the camera. Conversely I have friends and family that take pictures all the time of the most mundane things. Just because they find it interesting. I never think to pull my camera out for a these things. How often do you use your camera and for what?