this year I reserved for the first time. I had the 8:30 slot. The mall is an hour away from my home. I left at 7:30 and got tot the mall around 7:45. The "walk in" line must have has around 150 people. The reservation line had 15. After I checked in they fed us coffee and pastries. As soon as the store opened at 8, all the reserve people were let in. By now there were 30 of us (if that). Bought the 64+ full price and was out in 2 minutes and back home at 8:30 after stopping at Dunkin for another coffee. LAST YEAR I WAS AT THE SAME MALL FROM 3AM TILL 5PM AFTER CUTTING THE LINE HALF WAY THROUGH!! Sorry for caps, but holy shizznet, what a difference from a year ago.