The only disappointing thing in that picture was how the phone was mounted. You are telling me BMW is adding this siri feature to their steering columb but we are still mounting our phones using a clip on AC vent holster? And then the charging cable just hangs down the front of the dash like that?
Don't get me wrong. I am not some snob that needs built-ins. In fact, that's exactly what my iPhone looks like while in the car. The difference is I did it myself for about $30 and didn't have to pay an extra $1,000+ as an add-on package to an expensive car. For what I KNOW they are going to charge their customers, I would think and HOPE that BMW comes up with soemthing more elegant.
And actually ON TOPIC... that neither looks taller to me, nor do I think Apple is stupid enough to slip the next gen iPhone into an image on their WWDC keynote.