ChrisA said:
Just what can Target say? "If you allow Apple do do something that might cut into out DVD sales we will intentionally sell fewer DVD" Kind of like holding a gun to your head threatening to shoot.
Well, the idea being that if Wal-mart (reported to be selling 40% of all DVDs in the US) and Target suddenly pull out of the DVD business, that would be a 40+% hit in DVD revenue, to which I don't think Apple could possibly pick up, nor would all those people go to Apple.
Now you say that people will just shop elsewhere, but that isn't going to be true either. Many people buy DVDs on either impulse or because they are cheap. Not everyone who would buy a DVD at Wal-Mart will suddenly be willing to another shop and pay $5 more.
Now, Wal-Mart and Target won't pull everything at once, so I'm not sure exactly what they could do. But anything they do WILL be felt by the movie industry in the short run at least.
And to those that say Apple won't put a dent in retail sales, you're wrong

Maybe not this month, maybe not this year. But in a 100 years we will be downloading all our entertainment, which means that sometime between now and then SOMEONE is going to take over that distribution. If Wal-Mart is in no position to make that move to online, than they have to stall those that are as much as possible until they are able to get in the game.
btw- how can Wal-mart make this claim about iTunes robbing retail when they themselves have an online music store. I'm not sure why a parallel can't be drawn between music and movies...