Pathetic because Apple Pay is already more secure than Chip and Pin. And faster.
And easier to implement. Sure, get Chip and Pin working. Sounds great. However I don't really want to enter a pin. And assuming it is a four digit number which the dude behind me will know looking over my shoulder, I'm not sure it is secure. Though I don't really know what the Chip part of the process really does. But I don't see how it can be more secure than one-time use tokenization.
agreed! and dont forget thermal cameras, which can take a pick of the PIN keypad and capture your PIN... compared to tokenized NFC systems such as AP, c-a-p is less valuable to me as a consumer.