I was at my local Target yesterday and saw a sign for the iPad and display of most of the official Apple iPad accessories(case, cables, camera connection kit, vga adapter, Applecare)
Yeah, I was at target last night and they were prepping for the iPad. Endcap is the same as pictured. Case has the ticket price points for all six skus as well as the keyboards. And of course the 3rd party stuff such as cases chargers and such were already out for sale.