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MacRumors

macrumors bot
Original poster
Apr 12, 2001
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Target today announced it is building on its long-standing partnership with Apple to include a new "enhanced Apple shopping experience" in its stores across the United States.

Apple-at-Target_1.jpg


The new in-store shopping experience is meant to offer customers a more convenient experience for shopping Apple products at Target locations. The new experience will be guided by new "Target Tech Consultants," who will receive specialized training directly from Apple. Target's Executive VP and Chief Growth officer says the new shopping model was designed with Target's guests in mind and is meant to elevate the Target-Apple partnership.
Apple products are popular with Target's guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics. This new model was created with Target's guests in mind, and we'll continue to learn and enhance the experience through future rollouts later this year.
The new space, rolling out to 17 Target locations currently, replicates an Apple Store like-experience with custom light fixtures, displays for the iPhone, iPad, Apple Watch, AirPods, Apple TV, and other Apple accessories. The new experience will be rolling out to the Target locations below this month, with "additional locations rolling out in 2021 and beyond."
  • T2180 (Monticello, MN)
  • T0324 (San Jose, CA)
  • T1397 (Oklahoma City, OK)
  • T2516 (Allen, TX)
  • T1766 (Hurst, TX)
  • T1797 (Austin, TX)
  • T1032 (Irving, TX)
  • T1354 (San Antonio, TX)
  • T0687 (Gainesville, FL)
  • T1790 (Orlando, FL)
  • T1820 (Clearwater, FL)
  • T2848 (Miami, FL)
  • T1159 (North Wales, PA)
  • T2764 (Newark, DE)
  • T1266 (Woburn, MA)
  • T1532 (Nashua, NH)
  • T1915 (Latham, NY)
Additionally, Target announced an improved online shopping experience, available now, for purchasing Apple products. Customers purchasing Apple products in-store at the new experience, or online, can enjoy a 5% discount when using their Target RedCard, and access to Target's pick-up and delivery options.

Article Link: Target Rolling Out 'Apple Shopping Destination' at Select Locations This Month
 

jmgregory1

macrumors 68020
The demographics have to be a near perfect match between Apple and Target. Definitely helpful for Apple in areas where it would be more difficult to operate their own stores. It’s also a nice perk to get the 5% off when using a Target Red card, which can even be just a linked debit card, and it beats Apple Card‘s 3% cash back.
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
35,373
38,312
Interesting that Texas will have a total of six destinations, where as California only has one.You’d think Apple would probably have worked with Target to open more locations specifically in California for testing to see how everything rolls out.
 
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mrat93

macrumors 68000
Dec 30, 2006
1,604
324
Apple is reaching near omnipresence. And there are still some dummies calling Tim Cook to resign. (Mostly the same ones who begged for a smaller iPhone, which curiously flopped this year)
call me in 7 months when apple releases a new “flop” of a small phone.
 
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sw1tcher

macrumors 68020
Jan 6, 2004
2,160
3,775
Apple is reaching near omnipresence. And there are still some dummies calling Tim Cook to resign. (Mostly the same ones who begged for a smaller iPhone, which curiously flopped this year)
I'd like to see your data that backs up this statement.
 
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peneaux

macrumors regular
Nov 17, 2020
130
174
I just wish they'd reopen the actual stores they already have.

It's a WIN for Apple. You can blame COVID for keeping stores closed and instead of wasting money with leasing, use some space from TARGET/Walmart/etc

Years from now Apple will get rid of stores. Online only!
 
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phgreer

macrumors regular
Jul 18, 2002
192
111
Greenville, SC
Interesting that Texas will have a total of six destinations, where as California only has one.You’d think Apple would probably have worked with Target to open more locations specifically in California for testing to see how everything rolls out.
Plot Twist - The spaceship campus is an actual "spaceship" and will lift off and move to Texas like Spacex, Oracle, etc.
 
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technole

macrumors 6502
Sep 22, 2017
428
520
Today the good Targets have a display similarly like that, hopefully the selection is wider. But this is kind of like how they have a display for Google Nest
 
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MacLawyer

macrumors demi-god
Aug 1, 2009
552
1,338
U.S.A.
Apple is reaching near omnipresence. And there are still some dummies calling Tim Cook to resign. (Mostly the same ones who begged for a smaller iPhone, which curiously flopped this year)
Wait one! I love my iPhone SE! 😄
 
Comment

mansplains

macrumors member
Jan 8, 2021
82
157
It's a WIN for Apple. You can blame COVID for keeping stores closed and instead of wasting money with leasing, use some space from TARGET/Walmart/etc

Years from now Apple will get rid of stores. Online only!
Online would make sense for enthusiasts but not all customers. I hope they still have a servicing storefront at the least, otherwise all those lousy mall kiosks and third party stores will sell their ripoff batteries and screens.
 
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nburwell

macrumors 603
May 6, 2008
5,021
1,935
DE
So this will be something similar to what Best Buy has in their stores. Just just without Apple computers.
 
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kjvmartin

macrumors regular
Oct 11, 2016
209
212
Detroit
Anything to get away from malls. Malls are terrible and I hate that it’s my only option for the 3 Apple stores in my area. Would love an alternative to this. Funny thing everyone parks at the JC Penney to walk through to the Apple store, no one really stops in the JC P
 
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