Target's Mobile Website Gains Augmented Reality Feature for Previewing Furniture

Discussion in 'iOS Blog Discussion' started by MacRumors, Oct 24, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    With the launch of ARKit, many app developers are building augmented reality experiences into their app, but Target is taking a different approach and implementing an augmented reality feature into its entire mobile website.

    Target's new "See It In Your Space" option is designed to let you take a photo of a room in your house and then use augmented reality tools to determine how a piece of furniture will match with your decor.

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    Target isn't using ARKit for this augmented reality implementation, so there's no live photo viewing of furniture in the room, but Target's decision to adopt the feature speaks to how popular augmented reality is becoming with retailers.

    Popular furniture manufacturer IKEA recently released an ARKit app for previewing furniture in the home, and similar apps are also available from companies like Anthropologie, Ashley Furniture, Wayfair, and more.

    Right now, Target's augmented reality feature is limited to products that are part of its Project 62 line, with a limited number of furniture pieces and accessories supporting the in-home viewing feature. Target says the augmented reality functionality will expand to hundreds more products by the end of the year and thousands of products in 2018.

    See It In Your Space is available on the Target.com website on any smartphone, iPhones included.


    Article Link: Target's Mobile Website Gains Augmented Reality Feature for Previewing Furniture
     
  2. dontwalkhand macrumors 603

    dontwalkhand

    Joined:
    Jul 5, 2007
    Location:
    Phoenix, AZ
    #2
    Ok now in store Apple Pay would be great. Come on Target. The readers you have already have nfc in them!
     
  3. mentaluproar macrumors 68000

    mentaluproar

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    Ohio, USA
    #3
    THIS! This is literally the only place I can't use my Apple Watch at anymore.
     

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2 October 24, 2017