Taylor Swift Lip Syncs to Jimmy Eat World in New Apple Music Ad [Updated]

[MacRumors]

A few weeks after starring in her first advertisement for Apple Music, singer Taylor Swift has partnered with Apple again on a second ad for its streaming music service. In the video, which Swift tweeted earlier this morning, the singer again showcases Apple Music's "Activity Playlists" feature by focusing on the "Getting Ready to Go Out" category this time around.

At the beginning of the video, Swift navigates to a collection of songs under the "Jukebox Hits: 00s Alternative Rock" playlist and chooses Jimmy Eat World's song "The Middle" as her background music. She mentions that she "used to listen to this in middle school" and begins lip syncing the lyrics in front of a mirror.

After Swift's dance-filled jam session comes to a close, the ad ends with the tagline that Apple Music has "every song for every moment," and reminds those who have yet to sign up that the service has a three month free trial available to any new member.

Getting ready to go out... @AppleMusic @JimmyEatWorldhttps://t.co/vq8LCFOuCO - Taylor Swift (@taylorswift13) April 18, 2016

Swift's partnership with Apple on its new Apple Music ads comes nearly a year after the much-publicized dispute between the two, which began when the singer penned an open letter to Apple about its policy of not paying artists during the three month free trial for the streaming service. After Apple reversed course, Swift's best-selling album 1989 appeared on the service, and she eventually even launched an exclusive tour documentary for Apple Music in December.

Update: Apple Music head of content Larry Jackson said in an interview that the company has a steady stream of Taylor Swift advertisements in the pipeline, and compares the campaign's rollout to that of a music record.

"Our strategy is to actually roll this campaign out like we would a record," he says. "You release one single, it's got a certain longevity, then the next single drops. What we're doing here, to avoid it all fading out too soon, is using the same cadence as an album--spot comes out, hype dies down two week later, then out comes another spot, same thing happens, then drop the next one. So we're using the same approach with spots as we would with singles."

If the same rhythm is kept, fans can expect a new ad in two week's time, but it is unclear how many will be created.

Article Link: Taylor Swift Lip Syncs to Jimmy Eat World in New Apple Music Ad [Updated]

 

[misterpip]

I find that Taylor Swift is a person that males and females can appreciate.

 

[ike1707]

What do you think everybody, maybe last year's letter was an inside job? /s

 

[LordBeelzebub]

I've seen plenty music award shows on TV where she lip syncs. She probably does it at her own concert too. If you're a person who loves to sing and be a singer, why would you ever want to lip sync your own songs? If you want to be a singer, then sing!!

 

[keysofanxiety]

I find that Taylor Swift is a person that males and females can appreciate.

Well, perhaps not from a musical standpoint

 

[diipii]

I've seen plenty music award shows on TV where she lip syncs. She probably does it at her own concert too. If you're a person who loves to sing and be a singer, why would you ever want to lip sync your own songs? If you want to be a singer, then sing!!

Spot on. If you are young and pretty but rely on audio manipulaters to make you acceptable even to her audience profile this is what you have to do. Basically you fake it, all the time.
And you make faces like a blow up woman doll like in this shot.

 

[smacrumon]

"partnered with Apple again" - How about partnered once and filmed a whole series of advertisements in one day.

 

[AngerDanger]

Maybe I'm overthinking this, but all the jump-cuts synced to the continuous song make me wonder how many times in a row she listened to this while getting ready. Or maybe she can just teleport, but doing so requires the camera to change positions.

I find that Taylor Swift is a person that males and females can appreciate.

I find that every time Apple does anything involving a female person, somebody makes a comment about gender.

 

[gaximus]

Spot on. If you are young and pretty but rely on audio manipulaters to make you acceptable even to her audience profile this is what you have to do. Basically you fake it, all the time.

I agree, but most people that go to a concert want to hear the studio version of the songs they know. Its hard to sing a live version of a song and make it sound like a studio version. I like to listen to live versions of songs, but there are only a few genres of music that sound good live, rock being one of them. Pop and Rap usually sound awful live.

 

[jonnysods]

That's a long minute.

 

[LordQ]

She is beautiful.

 

[Keniutek]

Annoying as hell...

 

[kevinbeared]

Damned this is awkward to watch, she looks dumb, please Apple hire intelligent people like you used to

 

[LordBeelzebub]

She is beautiful.

Ha! Strip away the air brushing in the photos, the filter effects in the video software, strip away the ton of makeup so you can the what she really looks like and you might think differently.

 

[elmateo487]

Ha! Strip away the air brushing in the photos, the filter effects in the video software, strip away the ton of makeup so you can the what she really looks like and you might think differently.

Oh I'm sure. LordBeelzebub probably getting all the hotter-than-no-makeup-TSwift ladies

 

[69Mustang]

Spot on. If you are young and pretty but rely on audio manipulaters to make you acceptable even to her audience profile this is what you have to do. Basically you fake it, all the time.
And you make faces like a blow up woman doll like in this shot.

Either you're spending too much time on pr0n sites or you've never seen a woman putting on lipstick.

 

[Glassed Silver]

There goes my theory that her ad on April 1 was just a prank...

Glassed Silver:mac

 

[rdlink]

Annoying as hell...

Damned this is awkward to watch, she looks dumb, please Apple hire intelligent people like you used to

Ha! Strip away the air brushing in the photos, the filter effects in the video software, strip away the ton of makeup so you can the what she really looks like and you might think differently.

Hilarious to read the jealous/clueless/uninformed posts from those who are forced realize that a talented and smart 26-year-old self-made woman has more success in her short life than they ever will.

 

[chocolaterabbit]

So one guy who's never seen Taylor Swift in concert theorises that she lipsyncs, and somehow another guy interprets that as she's faking it all the time? Guys, if you're going to hate, at least bring some facts.

Hilarious to read the jealous/clueless/uninformed posts from those who are forced realize that a talented and smart 26-year-old self-made woman has more success in her short life than they ever will.

It's not even necessarily about being successful, after all I don't have to be a fan of everyone that's successful. But if you're not a fan, at least lay down some rational points that you don't like. This irrational hatred is just strange behaviour.

 

[1applerules1]

Excuse me, I need you to stop talking smack about my future wife.

 

[bpeeps]

Maybe I'm overthinking this, but all the jump-cuts synced to the continuous song make me wonder how many times in a row she listened to this while getting ready. Or maybe she can just teleport, but doing so requires the camera to change positions.


I find that every time Apple does anything involving a female person, somebody makes a comment about gender.

This community is pretty known for being toxic and misogynistic.

 

[1applerules1]

Annoying as hell...

Excuse me, I need you to stop talking smack about my future wife.

 

[johngordon]

I've seen plenty music award shows on TV where she lip syncs. She probably does it at her own concert too. If you're a person who loves to sing and be a singer, why would you ever want to lip sync your own songs? If you want to be a singer, then sing!!

She may mime for some TV stuff, like most do. But no, she almost certainly does not lip sync at her own shows.

It's a fun ad though - the whole lip sync thing just now is a hoot. The battles on Jimmy Fallon's show are hilarious.
[doublepost=1460995390][/doublepost]

Excuse me, I need you to stop talking smack about my future wife.

I know - how very dare they. Swiftyknickers can do no wrong!

 

[Statusnone88]

This just in: people hating on a gorgeous, successful girl in her mid-twenties who is loved and adorned by millions. Who'd of thunk it?! Girl isn't even 30 years old and she's made more impact on the world in the short time she's been alive then most of us will ever make.

And she's hot

And she's my future wife so please don't insult my beauty.

 

[johngordon]

So one guy who's never seen Taylor Swift in concert theorises that she lipsyncs, and somehow another guy interprets that as she's faking it all the time? Guys, if you're going to hate, at least bring some facts.

It's not even necessarily about being successful, after all I don't have to be a fan of everyone that's successful. But if you're not a fan, at least lay down some rational points that you don't like. This irrational hatred is just strange behaviour.

Agree completely. She's pop, so it's out with the music snobbery.

Like her or not, the way she has transformed herself from a country star to a pop star during the whole 1989 release has been nothing short of flawless, from the first single which ridiculed all the media speculation about her love life, through to the live show appearing on AM she didn't put a career foot wrong.
[doublepost=1460995857][/doublepost]For all of Swifty's future husbands - you'll love this if you haven't see it. A lip sync of Blank Space with a DJ in the UK. Think it's my all time favourite lip sync, and possibly when I realised she'd be my future wife.