One problem with Apple Pay adoption is Apple wanting a piece of the action.
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In the US, banks get ~1.5% to 2.5% of transactions. The banks must pay Apple 0.15% to 0.25%... or about 1/10 of the total fees charged by them and other processors.
E.g. you buy something for $100, the bank gets $1.50 to $2.50, of which they pay Apple 15 to 25 cents.
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The EU has plans to cap its banks at 0.3% for credit card transactions.
E.g. you buy something for $100, the bank gets 30 cents, of which they pay Apple 15 to 25 cents.
No way in hell they're going to pay Apple 1/2 to 5/6 of their revenue.
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In the US, banks get ~1.5% to 2.5% of transactions. The banks must pay Apple 0.15% to 0.25%... or about 1/10 of the total fees charged by them and other processors.
E.g. you buy something for $100, the bank gets $1.50 to $2.50, of which they pay Apple 15 to 25 cents.
---
The EU has plans to cap its banks at 0.3% for credit card transactions.
E.g. you buy something for $100, the bank gets 30 cents, of which they pay Apple 15 to 25 cents.
No way in hell they're going to pay Apple 1/2 to 5/6 of their revenue.