Technological Explanation for how Super Retina Display / Super OLED can be achieved?

[Starfyre]

So in today's announcement, I was shocked to hear that Apple has solved OLED issues with Brightness, etc.
In my mind, LG has always been the king of OLED displays, and while it is the most beautiful TV display out there, brightness has always been an issue.

Phil in the past talked a lot of cool tech details that show how they can accomplish some of the new things they can do with newer iPhone cameras, but absolutely no explanation was provided on the OLED / "Super Retina Display".

Anyone know how Apple might have accomplished this? Or is this really something Samsung came up with that Apple is paying for?

 

[Jman13]

I don't really understand the question. Adding Super is marketing, and that's it. It's a reasonably high res OLED panel. That's pretty much it.

 

[Starfyre]

I just don't see how it could be possible. I know based on LG TVs, they've achieved high brightness levels my moving from a 2 layer pixel structure to a 3 layer that reduces 20 percent power consumption and improve brightness to at least 1000 nits +.

Apple seems to have somehow overcome OLED limitations that LG has not somehow? Would have been nice to hear how they performed this feat.

 

[noobinator]

They are just better marketers. The screen is no better than what is out there already.

 

[Nozuka]

Can't really compare this with TVs. LG is basically NoName for Phone screens currently.

Samsung is the king here and also made the iPhone display.

 

[christogold1]

So in today's announcement, I was shocked to hear that Apple has solved OLED issues with Brightness, etc.
In my mind, LG has always been the king of OLED displays, and while it is the most beautiful TV display out there, brightness has always been an issue.

Phil in the past talked a lot of cool tech details that show how they can accomplish some of the new things they can do with newer iPhone cameras, but absolutely no explanation was provided on the OLED / "Super Retina Display".

Anyone know how Apple might have accomplished this? Or is this really something Samsung came up with that Apple is paying for?

Apple waited for OLED displays to mature, as Apple doesn't manufacture OLED displays. The problems they mentioned were really only a problem in early OLED phones, and haven't been an issue for a few years now. Samsung OLED displays have been more color accurate than high end LCD's since about the S7, and Samsung are the ones making the OLED panels for the iPhone X.

It will be interesting to see if Apple is using PenTile or RGB OLED panels though.

 

[ICameToReadPeopleBitchin]

They just copied it from android

 

[Starfyre]

Apple waited for OLED displays to mature, as Apple doesn't manufacture OLED displays. The problems they mentioned were really only a problem in early OLED phones, and haven't been an issue for a few years now. Samsung OLED displays have been more color accurate than high end LCD's since about the S7, and Samsung are the ones making the OLED panels for the iPhone X.

It will be interesting to see if Apple is using PenTile or RGB OLED panels though.

Also how does this differ from AMOLED? Or is it the same but rebranded?

 

[xmonkey]

Apple waited for OLED displays to mature, as Apple doesn't manufacture OLED displays. The problems they mentioned were really only a problem in early OLED phones, and haven't been an issue for a few years now. Samsung OLED displays have been more color accurate than high end LCD's since about the S7, and Samsung are the ones making the OLED panels for the iPhone X.

It will be interesting to see if Apple is using PenTile or RGB OLED panels though.

My money is on Diamond pixels. I'm still also banking on it being a tuned Note7 display. MKBHD noticed that it didn't get as bright as the Note 8.

Also how does this differ from AMOLED? Or is it the same but rebranded?

It's the same. The "AM" (Active Matrix) in OLED is just some Samsung marketing speak, most displays are Active Matrix.