Teen Interest in Apple Watch Drops Ahead of Launch, iPhone Remains Popular

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 14, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple Watch demand among U.S. teens remains relatively low even as the device's launch approaches, according to Piper Jaffray analyst Gene Munster's latest semiannual teen survey, which asked approximately 6,200 teens in the United States about their device usage habits and future buying plans.

    Only 11 percent of teenagers surveyed plan on purchasing an Apple Watch, down from 16 percent in the fall survey. Of those 11 percent, the top reason teens cited for wanting an Apple Watch was style, followed by design. Only five percent of teens currently own a smart watch.

    Though teens don't yet seem to be interested in the Apple Watch, the iPhone and the iPad remain the most popular smartphone and tablet among teenagers. 66 percent of teenagers surveyed owned an iPhone, down slightly from 67 percent in the fall survey, while 64 percent owned an iPad, compared to 66 percent in fall of 2014.

    72 percent of teens expect their next smartphone purchase will be an iPhone, while 60 percent expect their next tablet to be an iPad. Comparatively, interest in smartphones and tablets from other companies remains low. 21 percent of teens expect their next smartphone purchase to be an Android, and 16 percent plan to buy an Android tablet. Interest in Windows tablets has grown slightly, however, and 20 percent of teens expect their next tablet purchase to be Windows-based.

    Over the last couple of weeks, the Apple Watch has been popping up on the wrists of celebrities like Pharell Williams, Katy Perry, and Drake, as Apple attempts to boost its popularity ahead of the device's April 24 launch. Celebrity endorsements like these along with heavy marketing may lure teens towards the Apple Watch in the coming weeks.

    The next teen survey will be published in October, and by that time, it's possible the Apple Watch numbers will shift dramatically if Apple's marketing tactics are successful.

    Article Link: Teen Interest in Apple Watch Drops Ahead of Launch, iPhone Remains Popular
  2. Donoban macrumors 65816


    Sep 7, 2013
    How was the sample of 6000 selected?

    This could all just be BS and a non-story.
  3. ThisIsNotMe Suspended

    Aug 11, 2008
    And then they asked their parents for money and got a bargain basement Android phone/tablet.
  4. Slix macrumors 65816


    Mar 24, 2010
    Maybe interest dropped after launch because they were told by their parents that they wouldn't buy them one. :rolleyes:
  5. lyngo macrumors 6502a

    Sep 10, 2007

    I don't know. I guess I am not sure why this is the focus and why this is on the front page. I miss the page 2 that use to be here. Maybe this might be better suited for that?

    In all honesty, though, I don't know many teens that really care about watches. Maybe I'm wrong, but that's my understanding.
  6. omgitsbees macrumors member

    Jun 5, 2013
    I don't think the Apple Watch will ever be popular among teens. Do teens even wear accessories? When I was growing up, I don't remember anyone in high school wearing a watch, but smartphones also didn't exist yet when I was in high school, so who knows. But even then, the iphone and the apple watch are very different devices. It's one thing to have your parents buy you a iphone, but I don't think any parents would buy their teen a $350+ watch. And very few teens are going to be able to afford an Apple Watch.
  7. odds macrumors 6502

    Aug 7, 2014
    Los Angeles
    You're forgetting that you can get "free" iPhones with contracts, namely the 5C and sometimes 5.
  8. kitsap2 macrumors newbie


    Apr 13, 2011
    Usually, Seattle, Washington
  9. teknishn macrumors 6502

    Nov 16, 2006
    One thing I will say is that having tried them on as an adult.... They are quite impressive and downright gorgeous once you see them in person. However, I couldn't help but think they would be on the big side for under developed teen wrists.... not to mention the #$%^& storm it will create with their teachers.
  10. odds macrumors 6502

    Aug 7, 2014
    Los Angeles
    Maybe true for now, but that was also the scenario for smartphones and just look at how many teens have those now!
  11. nookster macrumors regular

    Aug 13, 2002
    It's all true, and we made a survey to prove it!

    If these surveys are anything like the soul destroying, tedious life wasters that I've experienced from Nielsen, Lightspeed, Research Now, etc. I wouldn't hold much stock in them, either positive or negative.

    Whatever is at the tail end will just get straight-line responses from people who have mentally checked out due to the monotony of them.
  12. Traverse macrumors 604


    Mar 11, 2013
    Well, not a lot of teens have $350 laying around for a scratch-prone accessory.
  13. NIKKG macrumors 6502


    Feb 23, 2012
    The watch will probably sell well the firsts couple weeks as the Apple fanatics buy it up, but after that it'll die out like all the other smart watches. Many people just don't wear watches like they used to since the smartphones make them redundant.
  14. MasterRyu2011 macrumors 65816

    Aug 22, 2014
    Was thinking the same thing lol. The Watch won't be made available on some two year contractor. It must be bought outright. Teens don't have that kind of money.
  15. jbernie macrumors 6502a


    Nov 25, 2005
    Denver, CO
    For surveys like this I am more interested in reasons for them not wanting/getting the device, cost, design/size, battery life, no killer app etc etc.

    I could also see parents saying no to a watch of that price which in some ways only duplicates functions of the watch, also some features aren't necessarily teen market friendly. ApplePay would have more appeal/use to very late teen early twenties than ealy/mid teens.

    Of course, get one killer app/function for the watch and it will then be on all their must have lists.
  16. cambookpro macrumors 603


    Feb 3, 2010
    United Kingdom
    I wear a watch every day (17), and have done since I was 5 or so. I still remember my trip to Argos to pick up my first Velcro-strapped Timex! I loved the way the whole face lit up and wore it everywhere.

    I've been putting a little money aside every month for a couple of years now for the Apple Watch, and pleased to be able to order a 42mm Sport with launch window delivery. Very excited here.

    Having said that, only my friends who really love technology are interested in the watch, and I still don't know of anyone else my age purchasing one. Others seem ambivalent and were shocked at the price, even for the entry level model.
  17. k3ith macrumors regular


    Jul 1, 2007
    New York, NY
    I'm sure the same was the iPod when it was first released.
  18. Locoboof macrumors 65816


    Jun 8, 2008
    Bay Area,Cali
    If the apple watch was 99.99 and 199.99 it would be extremely popular,also more digestible for a parent to buy one for their teen. Now when you're 16 and a watch is 399.99 and you make 10.00 a hour,you're not really interested at all. Specially when you can get a iPhone 6 starting at 199.99 and it does a whole lot more.
  19. Infinite Vortex macrumors regular

    Infinite Vortex

    Mar 6, 2015
    What does one expect when you release a product outside of most teenager's price range which is dependent on another product (a new model iPhone) that's also outside of most teenager's price range??
  20. TallManNY macrumors 601


    Nov 5, 2007
    Once the teens realize that the watch allows the to communicate in class without the teacher noticing, I'm pretty sure they are going to be all over it. You can't take your phone out in class, but your watch stays on your wrist all the time. The teacher won't be able to catch the quick glance at a communication. And the taps are completely undetectable even if the teacher is standing right next to you. Though I doubt kids will learn morse code to take full advantage of it.
  21. doelcm82 macrumors 68040


    Feb 11, 2012
    Florida, USA
    My nephew is definitely not getting one.

    He's two.

    Maybe when he's five, he'll inherit my "old" one.
  22. MasterRyu2011 macrumors 65816

    Aug 22, 2014
    if the watch becomes really popular to the point teens are doing this, it'd be caught on by the educators real quick. It's not like the Apple Watch is not easy to notice.
  23. poematik13 macrumors 6502a

    Jun 5, 2014
    not really. iphones are free or 199 on contract.
  24. mfvisuals macrumors regular


    Sep 9, 2009
    SacTown, CA
    That's essentially how I expected the response to be from teens.

    I think the biggest barrier to entry for teens is that they can't subsidize the cost of an Apple Watch like they can for an iPhone, so unless they're working and can buy it themselves, chances that they can afford one are very, very slim.
  25. Kojemica macrumors member

    Mar 19, 2015
    shh, no room for the truth here...

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