1. If it gets stolen, I’ll be sad, but my pocketbook won’t care. 2. I can find cases for it. 3. I waste less time playing games on it. 4. I’m not worried about when it’ll become obsolete. I know. 5. I don’t worry about using it on the beach. 6. Finding new apps for it gives me a real sense of accomplishment. 7. I’m not worried jail breaking it will void my warranty. 8. If I’m attacked, I can use it as a weapon, instead of trying to blind attackers with the flash. (Is there an app for that?) 9. It has an ambient light sensor. (Hear that Apple?) 10. I don’t fret that I bought the wrong color.