Apple is so smart. $329 is perfect. It's just above the comfort level of the "paycheck to paycheck", "I don't get paid until next Friday" people. They're evident by their constant complaining and bashing, moaning that they think it should be priced lower. Why is this a good thing for Apple? These folks are pining SO HARD for the mini. They want it so bad they can taste it. And of course, at some point they'll give in. Maybe they'll make it until the mini 2 is out, maybe not. But either way, they will buy. Apple realizes that the mini isn't a must have. It's just a smaller iPad, something most already have. You have to make them WANT it, and that's exactly what Apple is doing.