But seriously, it is. The insane sales number for the iPhone mean, from a business pov, that the selling price is too low. In other words, the loss of sales causes by a price increase would be offset by the additional revenue and overall profits would raise. But Apple can't raise the price of the iPhone without upsetting a lot of people so they are stuck at the price levels they originally released the iPhone 3G at almost 6 years ago; obviously demand is a lot higher now then it was back then. Enter the 6+. By releasing a brand new model Apple can raise the base model by $100. Then by giving it slightly higher specs they provide a large incentive for buyers to choose the 6+ over the 6. Realistically the cost to make the 6+ is only slightly higher than the 6 so the overall profits will be better. In short Apple gave 6+ better specs on purpose to push you all to choose it over 6 and it'll increase their bottom line more.