It took 13 years for Apple to raise the base price of iPhone by 25% from $649 to $799.
Yet, Apple is expected to delete the $799 model and raise the bar to $999 so soon?
Even if the iPhone 16e gets ProMotion, it’s still missing the camera and display size. Apple and everyone else has been selling cameras since day one. It’s expected to continue because everyone young or old cares about that.
It’s like you’re grasping it but just not quite.
The iPhone Air is just that, the first generation.
The camera, will improve. The speakers, will improve. Eventually, they will be able to mass produce a 5MM iPhone Air with dual speakers and a dual camera, and the regular iPhone will pretty much have no reason for being.
Likewise, we are already seeing rumors that the 17e will be launched next year with the dynamic island, the A19 chip, and possible other improvements.
The gap between the 17e, 17 and Air is already so minuscule, and by the time we get to the 18 series, it will likely be even smaller, because it is very clear that the E and regular will eventually become the same phone, and that the Air is the new standard.
Also, it did not take 13 years for the iPhones price to change off contract…
Original iPhone: $499-399 two months later.
iPhone 3G: $399 off contract.
iPhone 4: $649 off contract.
Then, yes, it did stay at $649 for the next five years…
iPhone 7+ received a $20 increase in price off contract.
Then the 8 received a $50 increase, then the XR another $50 increase, before dropping back down to $699 for the 11, then up to $799 for the 12..
However, as unfortunate as it is, times are changing.
Between the iPhone 7 in 2016 and the iPhone 12 in 2020, the price of the regular iPhone went up $150.
Between 2020 and 2025, the price has remained at $799. Obviously it’s not going to stay at $799 forever, and by 2028, which is when I expect the air to fully replace the regular, $999 won’t seem so expensive because with inflation, it will basically be the $799 of today.
That’s what you’re not understanding, I’m not saying the iPhone Air is replacing the regular iPhone today, but it’s very clear that it’s being phased out.