So ... I went down to the local Apple store checking out the MBP screens as I'm temped to pick one up with the LED screen as my current MBP screen is having issues. I stopped in front of a gorgeous mirror to check out my hair and adjust my tie. Oh wait ... its a new iMac! Seriously, it is beautiful and something I would consider as an option to purchase. But that display is the worst thing I've seen in a long time! Curious what it is like? Before you go inside the Apple store look at your reflections of yourself in the Window. Then look at yourself looking over at a brand spank'n new iMac and then look back at your reflextion and watch yourself shake your head. It really is that bad! Now I'm sure it's beautiful in a controlled environment with no light. But the whole point of an iMac is that it is versatile and can be used for almost anything. I'm a few years out of College but I remember that in the student center they had some G5 iMac set up to check your email and stuff. I shutter to know what these shinny beasts would be like in such an environment. Please join the movement if you have not already and *politely* ask Apple to provide a matte option at the following link. http://www.apple.com/feedback/imac.html Not saying they don't look nice, just saying many of us would like the option and or will not consider the glossy due to the lack of ideal conditions.