...to use a basketball phrase. The Apple marketing machine is running at 110%! To overcome the fact that the look of the phone has stayed the same for the third year, and the resolution remains dismal, Apple has done the magician's slight of hand trick, hey, "look here". Yeah, the camera is great, the processor is wonderful, etc. Most promo photos show the Ip7 and plus in black, to hide the huge chin and forehead. Apple drags out the usual editorial guys, like DED, and the usual Verge pundits who rave about the phone and how great it is. Folks, this is marketing 101. Sit back and enjoy and appreciate it. I will wait for the Iphone 8.