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The Apple logo makes you more creative?

I

icanhasiphone?

macrumors regular
Original poster
Mar 17, 2008
123
0
San Diego, CA
icanhasiphone? said:
Hey guys, I was listening to one of my favorite podcasts when they began talking about a recent study done that concluded that when given a subliminal flash of the :apple: logo people would preform more creatively on certain tasks.
Here's the link to the story: http://arstechnica.com/news.ars/post/20080319-brands-as-personality-why-apple-motivates-us-to-creativity.html

Pretty crazy stuff. As if we didn't need more proof that Apple is an awesome brand :cool:
Click to expand...

Makes sense. Perceptions carry a lot of weight with people.
 
Not a chance. Subliminal messaging was disproved long ago; the only psychologic effect here is the ability of the mind to warp an experiment's results to reach the preferred outcome.
 
No. Drugs do, though.

Just kidding. Seriously, what kind of question is this? What's next? Do we jerk off looking at keynotes?
 
EricNau said:
Not a chance. Subliminal messaging was disproved long ago; the only psychologic effect here is the ability of the mind to warp an experiment's results to reach the preferred outcome.
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Bingo. At least that's what they tell me in business school...

Knowing academia, maybe I should start a great company focused solely on subliminal advertising.
 
EricNau said:
Not a chance. Subliminal messaging was disproved long ago; the only psychologic effect here is the ability of the mind to warp an experiment's results to reach the preferred outcome.
Click to expand...
Subliminal messaging is actually very potent, it just is dependent on the suggestability of the person being tested - some people's brains naturally have more alpha waves than others.

One reason TV advertising is so effective (hence why companies spend hundreds of millions a year on it) is that the brain waves as you're watching are more dominantly alpha, or in other words, in a more suggestive state of mind. The effect is that people are more likely to believe what they hear and see: The car looks better never mind the price, the cereal look tastier never mind the sugar, etc etc or wahtever.

I'm not saying you can blindly hypnotise people with subliminal advertising, but it does work surprisingly well; It's really well nigh impossible to disprove it's success, since the experience of seeing or hearing certain things can influence you long after the impact of the image or sound has stopped ringing from your eyes and ears.

If it didn't work, Derren Brown would be out of a job :D
 
melrose said:
Subliminal messaging is actually very potent, it just is dependent on the suggestability of the person being tested - some people's brains naturally have more alpha waves than others.

One reason TV advertising is so effective (hence why companies spend hundreds of millions a year on it) is that the brain waves as you're watching are more dominantly alpha, or in other words, in a more suggestive state of mind. The effect is that people are more likely to believe what they hear and see: The car looks better never mind the price, the cereal look tastier never mind the sugar, etc etc or wahtever.
Click to expand...
You're right, companies do spend hundreds of millions of dollars each year on advertising; however, they do not spend any of this money on subliminal messaging. Why? It doesn't work, and every advertising agency knows this.

melrose said:
I'm not saying you can blindly hypnotise people with subliminal advertising, but it does work surprisingly well; It's really well nigh impossible to disprove it's success, since the experience of seeing or hearing certain things can influence you long after the impact of the image or sound has stopped ringing from your eyes and ears.
Click to expand...
Quite the contrary, it's very simple to either prove or disprove it's success, using a series of simple experiments.

To date, no reliable studies have proven the usefulness of subliminal messaging.
 
My point is not whether or not it has been proven, since you can prove it both ways (and it has been proven both ways).

The point being that the significance of the effect is entirely dependent of emotional and neurological triggers - therefore whether or not you respond enough to measure or not.

It is virtually impossible to conclusively prove it one way or the other since everyone is different. To disprove subliminal messaging based simply based on a clinical sampling of a few hundred also would then disprove why memory functions the way it does: We've heard someone say "That reminds me of <blank>" - we cannot help or hinder why something reminds us of something we've experienced or heard, smelled, tasted, seen in the past. What triggers the memory of certain things? Subliminal messaging would be completely useless if the individual had utterly no experience whatsoever.

k I'm done...
 
Well, I don't think it has been proven both ways--I think it has been CLAIMED proven both ways ;) One of which has documented scientific method behind it.

That said, you can do something subtle that IS noticeable, or talk about memories, etc., call it "subliminal," and get a result. Once the terms are truly agreed on, there's less room for debate of the results. (And what you describe with memory certainly includes real and established phenomena, with smell being especially powerful.)

And flashing ANYTHING in my face makes me more creative :) Or at least annoyed.
 
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