I'm seeing a lot of people on here talk about how the iPad Pro isn't for professionals. I couldn't disagree more with this. To me the Apple pencil and all of the technology that they built into it signals a huge return to the creative professional.
I was a big time Aperture user for all of my photography. My photography was fairly well known and I was a well known Aperture user. When Apple discontinued Aperture and forced me to Lightroom, that solidified my assumption that Apple just simply didn't care about creative professionals anymore. This was further strengthened by what I thought was Apple's "dumbing-down" of Final Cut Pro around that same time.
I'm excited about the shift I see with the release of the iPad Pro and specifically the Apple Pencil. Anyone who does anything in the creative world is aware of Wacom and what their products do. The fact that Apple built their own technology to answer this for us - and built it directly into the iPad Pro says a LOT for creative professionals like me. This is a very "niche" product in the sense that my wife would never need an Apple Pencil. My friends would have almost no interest in it - but if you come from Wacom products in a work environment, you know how huge this is.
With the Apple Pencil, I absolutely do not see Apple trying to create a device that they would sell millions and millions of (like their other products) - just watch some of the reviews of non-artists trying to use it and make sense of it. They doodle something with it for a few seconds and move on, having very little to actually say about it. Compare that with what we see artists doing with it.
With this technology on the iPad Pro Apple has essentially ended my fear that they don't care about creative professionals anymore. Apple did this specifically for us.
...Now if they'd only ship it to me.
I was a big time Aperture user for all of my photography. My photography was fairly well known and I was a well known Aperture user. When Apple discontinued Aperture and forced me to Lightroom, that solidified my assumption that Apple just simply didn't care about creative professionals anymore. This was further strengthened by what I thought was Apple's "dumbing-down" of Final Cut Pro around that same time.
I'm excited about the shift I see with the release of the iPad Pro and specifically the Apple Pencil. Anyone who does anything in the creative world is aware of Wacom and what their products do. The fact that Apple built their own technology to answer this for us - and built it directly into the iPad Pro says a LOT for creative professionals like me. This is a very "niche" product in the sense that my wife would never need an Apple Pencil. My friends would have almost no interest in it - but if you come from Wacom products in a work environment, you know how huge this is.
With the Apple Pencil, I absolutely do not see Apple trying to create a device that they would sell millions and millions of (like their other products) - just watch some of the reviews of non-artists trying to use it and make sense of it. They doodle something with it for a few seconds and move on, having very little to actually say about it. Compare that with what we see artists doing with it.
With this technology on the iPad Pro Apple has essentially ended my fear that they don't care about creative professionals anymore. Apple did this specifically for us.
...Now if they'd only ship it to me.
Last edited:
