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I disagree. I can see why the community living there objected to a consumer temple brought in from abroad. The still standing Yarra building is in architectural sync with the other buildings on the Federation Square while Apple’s glass bunker would have broken it.

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Yeah that's what I thought at first why would anyone agree on replacing a piece of history by, as you put it so well, a temple of consumerism but again from purely aesthetic perspective, in my opinion the 3d render is a little more attractive than the historical building.
 
The most gorgeous apple store I saw was the Via Del Corso one, in Rome.

It's nothing mind-blowing in the sense of materials and design, but it's nestled within such a beautiful and elegant looking building.
One of the classiest stores I have ever seen.

The other apple stores in Rome are more "traditional" (basically a mega-large room inside a boring shopping center.
 
I disagree. I can see why the community living there objected to a consumer temple brought in from abroad. The still standing Yarra building is in architectural sync with the other buildings on the Federation Square while Apple’s glass bunker would have broken it.

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This image makes Federation Square look almost post-apocalyptic. It just needs some vines draped over the buildings and there's an instant movie set.
 
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The renderings somehow lose any sense of place. Where's the rest of Feb square in these? The building is fine but the placement of the building looks nothing like Melbourne.
 
What an ugly building when I read the article I was like yeah it's good they're fighting to preserve historical buildings but never thought it would be this ugly
Architects always consider themselves as artists, those working for Apple too.
 
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